Max New York Life Innovates a Unique Business Initiative in Insurance
Max New York Life Insurance Company Limited has innovated a unique business model, MAX VIJAY, that will make insurance accessible to the financially underserved people of India. Max Vijay has created new benchmarks in product, distribution, service delivery and marketing for life insurance in the country. Max Vijay has been designed keeping in mind the lifestyle, income patterns and needs of the rural and semi-urban populationBob Hope - "You know you are getting old when the candles cost more than the cake."
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