A total of one lakh such policies underwritten by New India Assurance will be issued, but it excludes terrorist attacks in Jammu & Kashmir and the northeastern states, CEO Rahul Aggarwal said. Click2insure is part of Optima Insurance Brokers, a insurance intermediary.
"This is a public service initiative, especially after the Jaipur blasts (in May). As this is not a commercial programme, we are not targeting any market. Any Indian is welcome to come to our website and take this cover," he said.
The initiative, being funded without any financial support from either the government or any business house, was an attempt to raise awareness about insurance in general and proper and adequate coverage in particular, Mr Aggarwal said. He promised at 10 such innovative scheme this financial year.
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"The insurance money that will accrue to the family on the death of its earning member are usually inadequate to compensate for the loss of income. This policy is our attempt within our means to enhance the financial security of a family," he observed.
Mr Aggarwal explained the decision to leave out violence-prone areas saying no part of India was immune to terrorist attacks.
"We had the option of covering a few persons in so-called disturbed areas or a large number of fellow countrymen in areas where terrorist events have taken place but are not a part of life. We chose the latter," explains Mr Aggarwal.
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